by Kedar BAGUL This month
Tracking performance (for SME companies in FMCG Sector)
Growing awareness, easier access and changing lifestyles are significantly changing the landscape of FMCG sector.
Having said this, the industry has been facing significant challenges such as:
Increasing consumer demand,
Low consumer spending power,
Increasing Logistic costs,
Rise in health concerns,
Government regulations,
Highly competitive market environment.
This article describes "how the SME companies in FMCG sector can track their performance in a pragmatic way" so as to maximize business performance and achieve optimum Return on Investment.
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